case study
Fan Data Intelligence for Club Tigres UANL
This case study is particularly intriguing as it demonstrates how a sports organization can utilize technology to creatively engage fans and deliver valuable experiences filled with passion. For further insights, feel free to access our PDF case study.
Accomplishments
+250%
+300k
+7M
80%
1.200%
User Integration
Registered Contacts
New Followers
Open Rate
Message Speed
OUR PARTNER
About the partner
The Tigres UANL, also known as Tigres, are a professional football club based in Monterrey, Mexico. Founded in 1960, the team competes in Liga MX and plays at the Estadio Universitario de la UANL. With 9 national titles and 5 in the Liga Mexicana de Fútbol Profesional, the Tigres are one of the most successful teams in Mexican football history. Additionally, they have reached 16th place in the world team ranking. Their success is attributed to both their performance on the field and the passionate support of their fans
The challenge
Fierce Engagement: Tigres FC Wanted to Overcome Fan Disconnect to Score Big
Tigres FC recognized the vital role of fan engagement in retaining and attracting supporters, increasing brand loyalty, and achieving a higher ROI, prompting them to adopt a sophisticated data-driven strategy. They needed to achieve 4 main goals:
Bring the club closer to its fans, enhancing two-way conversation capabilities to boost engagement.
Connect multiple data sources that operated in silos into a centralized, comprehensive, and segmented intelligent database.
Provide a real – time Platform to collect, analyze fan data and effectively connect with its fans, understanding their needs and preferences.
Engage fans and brands in strategic campaigns to generate ROI via unique offers such as new commercial franchises.
product #2
Titan
(FCM - Fan Campaign manager)
Titan orchestrates communication through email, text, and social media, thereby enhancing customer engagement and accessibility. Tigres was able to connect with customers through their preferred channels.
In this case, Mango Soft offered additional design support during development to ensure the assembly of mailing campaigns with adaptable design. Mailings reached over 1 million subscribers and kept fans informed and engaged with the team. All campaigns are tracked through various metrics, providing insights into the success of each one of them.
product #1
Eagle
(CDP - Customer Data Platform)
Our platform enables granular segmentation of fans based on multidimensional data and criteria. This approach leads to more effective messaging and customized resources for different cohorts.
For instance, Eagle segmented Tigres’ fan population by demographic, behavioral, and geographic criteria allowing hipertargeted messaging as well as the development of a bot to provide convenient and accessible sources of information for fans, improving the overall accessibility of information.
A Powerful Fan CRM, Pairing Two of Our Core Products: Eagle and Titan
THE SOLUTION
the results
Achieving Success Through Multi-Disciplinary Collaboration, Accountable Support & Technology
The success of the story lies in a multi-disciplinary approach, combining cutting-edge technology, innovation, and collaboration to achieve remarkable results in fan engagement.
Data engineering operations service encompassed migrations, data cleaning, purges, dashboard creation, etc
Content creation, graphic design, newsletters, news, blogs articles, user guide, common questions, etc.
Usability support service included comprehensive assistance and guidance in platform operation and technical support.
Communication strategy-vision, what, how, when should it be communicated in which channels should it be shared.
The combination of software cloud services and dynamic infrastructure provided a reliable platform foundation.
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OUR OFFER
Complete product suite specialized for sports organizations
We provide a comprehensive ecosystem designed to seamlessly support various aspects of your operations. From efficient content management to fostering engaging interactions with fans, as well as facilitating game setup and logistics, our suite of services is tailored to meet the diverse needs of sports organizations.
CONTENT & FAN ENGAGEMENT
THE GAME & LOGISTICS
THE GAME & LOGISTICS
