Eagle

FOR SPORTS

(FDP - Fan Data Platform)

While Customer Data Platforms (CDPs) aim to centralize and manage customer data, Eagle stands out for its specialization and flexibility in the sports industry with fan data. It simplifies data management, handling large volumes of information, tagging each point meticulously, and enabling seamless audience segmentation.

Eagle’s predictive analytics capabilities anticipate fan knowledge, allowing sports organizations to segment its audience and deliver personalized experiences that enhance engagement and loyalty.

Key to Engagement

Capturing fan data is step # 1

Every interaction with a fan represents a potential opportunity to gather valuable data. Eagle seamlessly receives data from many sources and automatically categorizes it as a information nodes within a neural configuration.

(Refer to Mango Data Model to understand this technology.) Fan data may come from unlimited sources, including but not limited to:

Webpage

E-commerce

Mobile App

Ticket Selling Platform

Spreadsheets

Academy Subscription Platform

Stadium WiFi Registration System

Event Log

Foundational Features

Setting up a flexible and scalable framework for all incoming data is step # 2

Single Sign-On

Enables seamless identification of fans across devices and interactions, ensuring a high-quality, comprehensive fan database for targeted engagement strategies.

Data Cleaning

Utilizes artificial intelligence and data algorithms to meticulously clean all data, standardizing and homogenizing information, correcting typos, completing missing information, and identifying optimization opportunities.

Expanded Data

In addition to demographic information, Eagle captures geographic and behavioral data. This may include specific user actions, geographic location, time zone preferences, and spending habits.

Data Science

With predictable and smart algorithms Eagle can expand the knowledge of users completing their information with pattern detection and many other data science analytic capabilities.

Crafting Targeted Audiences

Creating the right audience segments is step #3

Creating segments that are highly receptive to your campaign’s call to action is paramount for successful marketing and communication endeavors. With Eagle, there’s virtually no limit to the criteria mix you can employ to identify the perfect audience for a specific campaign or message.

You have the flexibility to intersect, exclude, add, or subtract any group of people to precisely target the audience you need, whether it’s large or small. Segments can be saved and automatically updated with individuals who no longer fit the criteria or new individuals that become a new match.

Dynamic Sports CRM Integration

Sending powerful communications and campaigns is step #4.

For a powerful Sport’s CRM, Eagle pairs up with Titan: A one of a kind Campaign Manager for enhanced engagement.

Eagle

CDP (Customer Data Platform)

Eagle stores, retrieves, saves, and continually updates any fan segment you can imagine. This enables you to create hyper-personalized messaging as well as large-scale campaigns according to your preferences.

Titan

CM (Campaign Manager)

Titan utilizes any segment created in Eagle, enabling tailored, timely, and engaging communications and campaigns for diverse fan cohorts, ensuring maximum reach, resonance, impact, and effectiveness.

OUR OFFER

Complete product suite specialized for sports organizations

We provide a comprehensive ecosystem designed to seamlessly support various aspects of your operations. From efficient content management to fostering engaging interactions with fans, as well as facilitating game setup and logistics, our suite of services is tailored to meet the diverse needs of sports organizations.