case study
Orchestrating data, streaming and press for Copa America Centenario
Celebrating the centenary of the oldest global continental football competition and the fourth-largest sports event worldwide, our team takes pride in our contribution to managing the Copa America Centenario 2016 tournament.
OUR PARTNER
About the partner
The Copa America Centenario was a special men’s football tournament held in 2016 to commemorate the centenary of the Copa America, the main championship of national teams in South America.
For the first time in history, this tournament extended beyond the borders of South America and was held in the United States, with the participation of teams from the South American Football Confederation (CONMEBOL) and the Confederation of North, Central America and Caribbean Association Football (CONCACAF).
THE CHALLENGE
Superior Fan Engagement and Media Management
We had to ensure comprehensive coverage for all press members while simultaneously feeding real-time tournament data—such as play-by-play updates, goals, yellow cards, real-time scores, and game time—into various streaming and communication outlets, including their app, website and social media.
Ensure all tournament data was showcased everywhere that was needed including real-time information for each game.
Ensure press members had access to everything they needed, while providing the event administrator with full control over access and participation.
Achieve superior and streamlined fan viewing experiences with efficient data input for all broadcast distribution.
Establish electronic and physical credential organization to manage access seamlessly and securely.
product #4
Chaplin
(DSP - Digital Streaming Platform)
Chaplin seamlessly integrated tournament data into live TV broadcasts, allowing global audiences to view live game stats, team stats, draws, and tournament results simultaneously.
Moreover, the broadcast plugin generated optimized data compatible with graphic generators like the Chyron system, a renowned leader in broadcast graphics creation. This system offers real-time data visualization, player tracking, tournament results, animated graphic overlays, and more for live TV broadcasts.
product #3
Mango Accreditation
The Copa Media Accreditation system streamlined access for media members by integrating E-tickets with their profiles, accessible via IOS or Android devices. Each E-ticket featured a barcode, storing access privileges based on the member’s credentials.
Match officials used a mobile scanner app to scan E-tickets presented on paper, screens, or devices, granting or denying access to matches or areas. This facilitated attendance tracking per match, with admins exporting attendance reports as needed.
Real-time adjustments by match officials allowed last-minute access grants, denials, and security adjustments, ensuring seamless media access throughout pre-match, match, and post-match periods via our cloud-based system.
product #2
Mango Press
The Mango Press not only facilitated media access for Copa America 2016 but also streamlined the approval process for Venue Press officers and media members. By providing a user-friendly platform, it ensured smooth communication and efficient handling of match coverage requests.
Additionally, the system offered digital E-tickets for convenient access to matches, catering to the diverse needs of media professionals covering the tournament.
product #1
Mango Datagraph
Mango Datagraph played a crucial role in the Copa America Centenario 2016 Official Tournament App, supplying essential tournament information to both the mobile app and website. It provided back end support, while our team managed data flow and facilitated seamless sharing of related videos on social media platforms.
Leveraging data provided by the stats provider, Mango Datagraph ensured accurate and timely publication of match details, player information, and real-time scores. Its features included video uploading, push notifications, and automatic translation of multiple languages for enhanced user experience and engagement.
During this significant event, we managed data flow, streaming operations, and synchronized sports event data, images, and operational modules, contributing to the success of the second-largest soccer event in history. Our technology delivered real-time information, connected various data sources, implemented an efficient media management system, and facilitated credential organization and creation.
Streamlined Solutions for Real-Time Data and Media Management By Four of Our Products
THE SOLUTION
THE RESULTS
An incredible experience for event organizers, press members, and fans
The client, press members, and fan audience enjoyed a seamless experience throughout the entire tournament, thanks to our powerful product suite that supported all the data flow behind the scenes. 3 keys to our success were:
Having technology that seamlessly integrates with third parties and data providers was central to the great results we achieved.
Providing event administrators with real-time control over press access, press releases, and all necessary event information.
Given the scale of this tournament, robust systems capable of managing Big Data at high speed were essential.
CASE STUDIES
See how it´s been done by some happy clients
Fan Data Intelligence
We have powerful segmentation for our database that allows relevant communications, boosting fan engagement and driving sales of tickets, merch, and subscriptions.
Operative System
Multi-year agreement with CONCACAF for the management of digital assets, accreditations, media center site, Broadcast operational modules, and many more solutions.
Video Rights
Custom video rights management solution for MLS teams geo-locating viewers based on contractual rules with zip-code specific intelligence.
OUR OFFER
Complete product suite specialized for sports organizations
We provide a comprehensive ecosystem designed to seamlessly support various aspects of your operations. From efficient content management to fostering engaging interactions with fans, as well as facilitating game setup and logistics, our suite of services is tailored to meet the diverse needs of sports organizations.
CONTENT & FAN ENGAGEMENT
THE GAME & LOGISTICS
THE GAME & LOGISTICS
