case study
Media and Communications Optimization For Scotiabank Champions League
This case illustrates how a close partnership between Mango Soft and the client effectively managed the tournament’s communication, statistics, visual resources, and real-time data, resulting in a superior experience for all stakeholders.
OUR PARTNER
About the partner
Established in 1962, the Scotiabank CONCACAF Champions League is a football club competition held across North America, Central America, and the Caribbean. It stands as one of the premier club competitions in the Concacaf region, offering top clubs the chance to vie for the esteemed title of champion.
Additionally, it remains the foremost competition for clubs in the region, and our team takes pride in being involved in the management process of the official Champions League tournament.
THE CHALLENGE
Real Time Orchestrating For a Superior Event Experience
With the responsibility of overseeing the selection process for 24 contestants, organizing them into 8 groups, and ensuring seamless real-time data communication, our team faced a significant task.
We needed to collaborate with stats provider to ensure accuracy and timeliness of data fed into mobile application and website.
By integrating tournament information, we had to facilitate media access to enhance transparency and accessibility.
We had to ensure flawless and uninterrupted seamless real-time data communication throughout the event.
product #3
Mango Press
The Mango Press provides the Scotiabank CONCACAF Champions League tournament with a media management system. Venue Press officers and media members are responsible for managing media access to matches and media areas.
Additionally, the media channel displays data related to all matches in the Champions League tournament. CONCACAF-approved media members can apply to cover matches, and Venue Press Officers handle the approval process.
product #2
Mango Draw
The CONCACAF Champions League draw event occurred on May 30th, 2016, at the Fontainebleau Hotel in Miami Beach, Florida. Led by Jurgen Minka, Deputy General Secretary of CONCACAF, the event involved selecting 24 contestants and forming them into 8 groups of three teams each.
Mango facilitated the smooth operation of the event by managing data communication and providing real-time data placement through the Fast Action Keyboard. The draw process included group assignments, tournament phase definitions, team schedules, and real-time data for broadcast.
product #1
Mango Datagraph
Mango Datagraph was a crucial component of the Scotiabank Champions League mobile application solution, which is integrated within the CONCACAF mobile app. It furnished the app with comprehensive tournament information and enabled the sharing of related videos on social media platforms.
The process of data integration into both the mobile application and website is facilitated by the stats provider. With their support, Mango Datagraph is able to generate and publish data effectively.
Mango Soft, along with its developers and engineers, crafted a solution for the Scotiabank Champions League, ensuring the effectiveness of media and communication during the tournaments, to gather information and optimize communication efficiently.
Our Innovative Solution: Enhanced by Our Core Products
THE SOLUTION
THE RESULTS
An incredible experience for the event organizers, press members and fans
Successfully orchestrating such an event is no small feat. The key to success lies in leveraging the right technology alongside exceptional leadership to deliver a superior experience for all involved.
Getting the right content, through the right channel to the right audience is what we achieved by integrating our different platforms.
By leveraging AI and smart tags, we were able to deliver precisely what was needed at the right moment, even in real-time.
Particularly the Fast Action Keyboard for instantaneous data placement, proved essential in maintaining the event’s efficiency & accuracy.
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OUR OFFER
Complete product suite specialized for sports organizations
We provide a comprehensive ecosystem designed to seamlessly support various aspects of your operations. From efficient content management to fostering engaging interactions with fans, as well as facilitating game setup and logistics, our suite of services is tailored to meet the diverse needs of sports organizations.
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THE GAME & LOGISTICS
