C A S E S T U D Y

Fan data intelligence: omnichannel communication system & segmentation datagraph w/ access control

Our platform enables personalized and targeted communication with customers by segmenting data based on various factors. This results in more effective messaging and customized resources for different groups.

Our CDP facilitates communication through email, text, and social media, enhancing customer engagement and accessibility. Businesses can connect with customers through their preferred channels

We set a new standard for innovation and collaboration.
Our team of skilled professionals is dedicated to providing customized solutions that meet your unique needs and exceed your expectations

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The challenge

Tigres FC faced a common challenge in the world of football. Despite its success on the pitch and passionate and dedicated fanbase, the club struggled to effectively connect with its fans and understand their needs and preferences. With a growing number of fans and a rapidly evolving digital landscape, Tigres FC realized it needed a more sophisticated and data-driven approach to fan engagement.

Tigres FC understood the importance of building a strong and meaningful connection with its fans. They recognized that this was crucial to retain and attract new fans, increase brand loyalty, and deliver a higher roi.

Rapprochement with the fans

Bringing the Club closer to its fans. Challenges with 2 way conversation capabilities.

Connect multiple data sources

Sources that operated in silos conect into a centralized segmented inteligent database.

Provide a Real-time Platform

To collect and analyze the fan data and thus effectively connect with its fans, understandanding their needs and preferences

Increase brand loyalty

Engage fans and brands in strategic camping to generate ROI via unique offers as well develop new commercial franchises.

The solution

Mango Soft engineers and Tigres FC collaborated to implement solution based on the Mango-OS platform. This solution incorporates strategies, data science, ultra-personalized content development and VIP customer operations services to archive success. With Pulse Sports & Entretaimet ans Zefroctal to better understand and communicate with their fan base.

One of the features of the solution is demographic, behavioral, and geographic segments. Messaging to specific segments of the fan base, resulting in more efficient use of resources and higher engagement. The development of a bot and an Alexa skills also provides convinient and accessible spurces of information for fans, improving the overall accessibility of information.

Design support was offered durig development to ensure the assembly of mailing campaings with adaptatible design. Mailings reach over 1 million subscribers and keep fans informed and engaged with the team. The performance of 100% personalized campaigns oﬀered by Pulse Sports & Entertainment is tracked through various metrics, proving insights into the success of the campaign.

The results

The success of the story lies in a multi-disciplinary approach

250% (aprox)

Increment of digital user interactions

1200% SPEED

Increment related to inbound messages

67% PEOPLE

of fan base engaged via whatsapp

7.1 MILLION FOLLOWERS

our fan base detected nationally and internationally

Data Science

Data engineering operations service, migrations, data cleaning, purges, dashboards, etc.
Content Development

Content creation, graphic design, newsletters, news, blogs articles, user guide, common questions, etc.
VIP operations support services

Usability support service, support, including support in the platform’s operation.
Strategy

Communication strategy-vision, what, how, when should it be communicated in which channels should it be shared.
Technology

The combination of software cloud services and dynamic infrastructure provides a proper platform.